marketers of baruch (mob)
#RideTheWaveWithMOB

Each semester, MOB comes up with a recruitment campaign to welcome incoming students and the existing student body. We do this by coming up with a unique theme. For the Fall 2019 semester, the theme was “Ride The Wave With MOB.” Visuals consisted a line (representing the “wave”) connecting the profile pictures of the board members on Facebook and Instagram. Other elements included colorful doodles.

At the start of the Fall 2019 semester, we started off with the executive board introductions, the aesthetic followed the profile pictures with the “wave” in the background. We posted each graphic on Instagram once a day, minus Friday, Saturday, and Sunday, to gauge which days our followers are most active on.

Postcards were also designed and printed to give out to students during convocation and club fair.

Pictures from club fair.

Facebook

Event posters made throughout the semester.

Instagram

A consistent theme was kept throughout the Instagram feed within the Fall 2019 semester.

Since the beginning of recruitment, we have gained 40+ followers for the Fall 2019 semester.

#MakeYourMarkWithMOB

As our club grew in members, edited Facebook profile pictures have been opened up to our active members. Whoever was interested attended a photo-shoot and receive his or her very own Facebook profile picture.

Event posters made throughout the semester.