BluWave Project: To create designs of retargeting ads that will capture the essence of what we do in a simple manner and eye-catching manner.
What I did:
I first studied BluWave’s branding and services from their websites. I took inspiration from the website and online examples to create the icons and shapes on Adobe Illustrator.
Colors were chosen and picked based on BluWave’s website and branding. I wanted to give my client the options of a darker color palette and a lighter color palette, as shown above.
The typography was chosen based on its simplicity and how clearly the viewer can read the copy
Trufyx Project: To design two email newsletter templates for their new email marketing campaign.
Before this project, I have never created a newsletter design before. So, I started conducting extensive research on creating the best newsletter design. Based on research, I decided to design modules for the newsletter as Trufyx will be communicating information on its products.
The colors were from Trufyx’s website and branding.
The icons and shapes were added from my judgment, based on the research on Trufyx’s competitors and other email designs.
